Ready to build your legacy?
Be More than JUST Your Own Boss
Freedom comes from a business that works for you – not the other way around.
Mission
At VepoClean, our mission is to transform ordinary house cleaning into an extraordinary lifestyle experience – one that elevates well-being, peace of mind, and happiness through every interaction with our brand.
By elevating the self-fulfillment, confidence, and entrepreneurial spirit of our franchise owners and their teams, we create businesses rooted in purpose, leadership, and lasting community influence.
Our Goals
Our goals are clear and deeply rooted in everything we do:
01
Empower franchise owners and their teams to build fulfilling, successful businesses grounded in pride, purpose, and personal growth.
02
Create happiness, wellness, and peace of mind for the clients and communities we serve.
Business Growth & Resilience
Our focus on in-demand services, wellness, and clean living has allowed VepoClean to not just survive, but remain profitable during times of widespread uncertainty. Throughout the pandemic – when many businesses struggled – VepoClean’s reputation as a trusted, essential service kept demand strong and steady. New revenue streams, like steam cleaning and disinfection services, were born from this period, further strengthening our business model.
By continually adapting to client needs and upholding an unwavering commitment to quality and care, VepoClean franchise owners are positioned to build businesses that are not only profitable — but truly enduring.
Our Core Values — 10 Commandments
01
Leadership Through Accountability
We take full responsibility for results — in our business, our teams, and our communities.
02
Trust at Every Level
We build a business on a foundation of unwavering trust.
03
Respect for All People
Every interaction – with clients, employees, or peers – reflects our deep respect for human dignity.
04
Teamwork That Elevates Everyone
Collaboration and mutual support drive success, fulfillment, and growth.
05
Honesty in Every Action
We lead with transparency and integrity, even when no one is watching.
06
Positivity That Powers Growth
We approach challenges with optimism, solutions, and a commitment to forward motion.
07
Drama-Free Leadership
We focus energy on creativity, results, and progress – not on distractions or negativity.
08
Tolerance and Inclusion
We welcome diverse perspectives, backgrounds, and ideas to build stronger, richer businesses.
09
Professional Pride in Our Brand
We take ownership of our work, our reputation, and the VepoClean legacy.
10
Entrepreneurship With Purpose
We are not just building businesses – we are elevating lives and creating lasting impact through clean living.
Leadership Team
We take care of customer service, sales, billing, invoicing, and even reputation management and online marketing, allowing you to focus on grassroots marketing, building client relationships, and managing your team.
Boris OstrovskyOriginal Founder & Visionary of VepoClean
Boris Ostrovsky founded VepoClean in 2014, aiming to elevate cleaning into a luxury experience focused on hospitality, wellness, and professionalism. Drawing from his global business travels with Ernst & Young, Boris envisioned bringing hospitality-grade care to clients who value more than just cleanliness. Before VepoClean, he built and sold a successful business and worked with Fortune 500 companies, gaining insights into successful business patterns. These insights shaped VepoClean’s foundation, emphasizing leadership, client experience, and operational excellence. Starting from a small New Jersey apartment, VepoClean has grown into a premium brand known for its unique cleaning methods and service culture. Under Boris’s leadership, the company has consistently grown, expanded services, and built a loyal clientele. Today, Boris continues to empower franchise owners to create businesses that succeed and improve lives.
Boris Ostrovsky founded VepoClean in 2014, aiming to elevate cleaning into a luxury experience focused on hospitality, wellness, and professionalism.
Boris Ostrovsky founded VepoClean in 2014, aiming to elevate cleaning into a luxury experience focused on hospitality, wellness, and professionalism. Drawing from his global business travels with Ernst & Young, Boris envisioned bringing hospitality-grade care to clients who value more than just cleanliness. Before VepoClean, he built and sold a successful business and worked with Fortune 500 companies, gaining insights into successful business patterns. These insights shaped VepoClean’s foundation, emphasizing leadership, client experience, and operational excellence. Starting from a small New Jersey apartment, VepoClean has grown into a premium brand known for its unique cleaning methods and service culture. Under Boris’s leadership, the company has consistently grown, expanded services, and built a loyal clientele. Today, Boris continues to empower franchise owners to create businesses that succeed and improve lives.
Show more
Dina MartinezHead of Cleaning Academy & World-Class Mentor
Dina Martinez, VepoClean’s first team member, has been pivotal in the company’s development. With extensive luxury hospitality experience, Dina infused VepoClean with a commitment to service excellence, professionalism, and genuine care—core values of the brand. As the creator of the VepoClean Cleaning Method and training program, she established not just a process but a culture. Her mentorship emphasizes that true excellence is both a skill and a responsibility. Today, Dina leads VepoClean’s Cleaning Academy, mentoring new team members and franchise owners with the passion and professionalism that define the brand.
Dina Martinez, VepoClean’s first team member, has been pivotal in the company’s development.
With extensive luxury hospitality experience, Dina infused VepoClean with a commitment to service excellence, professionalism, and genuine care—core values of the brand. As the creator of the VepoClean Cleaning Method and training program, she established not just a process but a culture. Her mentorship emphasizes that true excellence is both a skill and a responsibility. Today, Dina leads VepoClean’s Cleaning Academy, mentoring new team members and franchise owners with the passion and professionalism that define the brand.
Show more
Jennifer ElbertsDirector of Franchise Development
Jennifer brings over 35 years of franchising expertise to VepoClean, with a career in franchise development, executive coaching, and business consulting. She founded her own firm in 1994, growing it through word-of-mouth referrals, showcasing her reputation and results. Jennifer has worked across various industries, supporting franchise systems globally and personally awarding over 1,300 franchises. Her experience as a franchisee, franchisor, and area developer gives her a comprehensive understanding of franchising operations. Known for her strategic thinking, Jennifer is passionate about franchising and excited to join VepoClean’s leadership team to drive growth and success.
Jennifer brings over 35 years of franchising expertise to VepoClean, with a career in franchise development, executive coaching, and business consulting.
She founded her own firm in 1994, growing it through word-of-mouth referrals, showcasing her reputation and results. Jennifer has worked across various industries, supporting franchise systems globally and personally awarding over 1,300 franchises. Her experience as a franchisee, franchisor, and area developer gives her a comprehensive understanding of franchising operations. Known for her strategic thinking, Jennifer is passionate about franchising and excited to join VepoClean’s leadership team to drive growth and success.
Show more
Emma WoodVP of Franchise Development
Emma Wood brings over a decade of franchise development experience to VepoClean, mentored by Jennifer Eberts. She has interviewed nearly a thousand franchise candidates, focusing on matching aspiring entrepreneurs with their business dreams. Emma excels in connecting authentically with candidates, guiding them from the initial call to the grand opening. Her passion for helping others achieve their entrepreneurial goals drives her work. With experience in property management and finance, Emma has balanced her career while raising three daughters. She is excited to contribute to VepoClean’s expansion, joining the leadership team to help franchise owners realize their dreams.
Emma Wood brings over a decade of franchise development experience to VepoClean, mentored by Jennifer Eberts.
She has interviewed nearly a thousand franchise candidates, focusing on matching aspiring entrepreneurs with their business dreams. Emma excels in connecting authentically with candidates, guiding them from the initial call to the grand opening. Her passion for helping others achieve their entrepreneurial goals drives her work. With experience in property management and finance, Emma has balanced her career while raising three daughters. She is excited to contribute to VepoClean’s expansion, joining the leadership team to help franchise owners realize their dreams.
Show more
Meet Your Extended Client Happiness Team
We take care of customer service, sales, billing, invoicing, and even reputation management and online marketing, allowing you to focus on grassroots marketing, building client relationships, and managing your team.
Daria
VP of Business Development
Lead Management, Sales, and Team Leadership.
Sophie
Client Happiness Manager
Customer Service, Dispatch
Victoria A
Scheduling Manager
Scheduling and Sales Support
Liana
Billing & Administration Manager
Billing, Invoicing, and Administration Support
what your ground team could look like
Kim
Quality Control & Compliance Manager
Maria
Team Leader
Reina
Unit Team Captain
Jessica
Certified Cleaner
David
Carpet & Upholstery IICRC Certified Technician
Filip
Equipment & Logistics Manager
